Heidelberg aims to strengthen its competitive position in China
Heidelberger Druckmaschinen (Heidelberg) aims to further strengthen its competitive position in the growth market of People's republic of china and has therefore set a production joint venture with its long-standing partner and strategic anchor shareholder Masterwork Grouping. Heidelberg will do good from the closer cooperation in the value-added concatenation between the 2 companies, particularly at its production site near Shanghai. The ii companies likewise expect the expansion of their strategic cooperation through joint parts production by the articulation venture at Masterwork's site in Tianjin to open up substantial opportunities for boosting efficiency.
"The manufacturing joint venture with Masterwork is a further milestone in the successful cooperation between the two companies and opens upward additional opportunities for Heidelberg in China," said Rainer Hundsdörfer, main executive officer of Heidelberg. "With a sales volume of around EUR 300 million (approximately Rs 2665 crore), Prc is Heidelberg's most important unmarried market place in the graphic arts industry. We have increasingly strengthened our leading marketplace position by expanding our range of products at our production site near Shanghai. The increasing purchase of locally manufactured parts will significantly increase our competitiveness in this growth market.
Nether the terms of the cooperation agreement, the articulation venture volition take over some of the machine parts previously manufactured by Heidelberg. The chief customers are Heidelberg Graphics Equipment (Shanghai) as the local Group company in Communist china, and Masterwork and its affiliated companies. Production is scheduled to first at Masterwork's new and innovative site in Tianjin at the beginning of 2021.
" The articulation venture between MK and Heidelberg is a very of import step in the strategic evolution of both sides. Our common goal is to provide high-quality, cost-effective, and intelligent products for the market to improve run across and service customer needs," says Masterwork president Li Li. "Through this cooperation, the articulation venture will introduce the almost advanced management, production, and manufacturing technologies, all of which are based on Industry 4.0. In addition, diverse processing centers representing the earth'southward most avant-garde level will also be put into use in the joint venture to ensure the best performance and maintain the same high-quality standards as Heidelberg. We firmly believe that the articulation venture will live up to the expectations, especially the quality requirements. Finally, we are very happy with this cooperation. By learning from Heidelberg, Masterwork will surely upgrade to a new and higher level of manufacturing and production skills worldwide."
A full of around 900 Heidelberg employees work in China, around 450 of them in sales and service. This puts Heidelberg in a good position to have advantage of growth opportunities in China and Asia in the future and to farther develop and secure these markets for Heidelberg. Two branches in Beijing and Hong Kong and three offices in Guangzhou, Shanghai, and Shenzhen ensure comprehensive customer support on-site. Together with Masterwork, Red china's largest manufacturer of die cutters and hot foil embossing presses and a long-standing sales partner, Heidelberg as well aims to significantly expand its market position in the growing packaging press sector.
Source: https://packagingsouthasia.com/type-of-article/industry-news/heidelberg-aims-to-strengthen/
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